We don’t normally hear much about Russia’s beauty world, but in addition to some killer street style, Moscow (and beyond) has a stellar lineup of dedicated pros in the game — from Condé Nast alums who’ve made blogging a full-time gig after tiring of the glossies, to world-traveling Instagram darlings and YouTube gurus who are in it for fun.
Yep, in recent years, there’s been an influx of bloggers and YouTube vloggers in Russia, and we’ve found a few fascinating ladies who are leading the pack. Interviewing them has inspired us to look into some new brands — like Natura Siberica, which harvests wild herbs from Siberia to create its products — as well as pick up some new tips and reading material.
Ready to learn about some major international players making waves in the beauty world? Ahead, read their thoughts on the latest trends, brands, and everything in-between.