We don’t normally hear much about Russia’s beauty world, but in addition to some killer street style, Moscow (and beyond) has a stellar lineup of dedicated pros in the game — from Condé Nast alums who’ve made blogging a full-time gig after tiring of the glossies, to world-traveling Instagram darlings and YouTube gurus who are in it for fun.
Yep, in recent years, there’s been an influx of bloggers and YouTube vloggers in Russia, and we’ve found a few fascinating ladies who are leading the pack. Interviewing them has inspired us to look into some new brands — like Natura Siberica, which harvests wild herbs from Siberia to create its products — as well as pick up some new tips and reading material.
Ready to learn about some major international players making waves in the beauty world? Ahead, read their thoughts on the latest trends, brands, and everything in-between.
In Groundhog Day fashion, every morning of high school and college (and, who am I kidding, long beyond), I would wake up and evaluate my fine, frizzy waves in the mirror. I’d look at the time, realize there’s absolutely no way to tame that mess in so short a period, and say, “Screw it, I’m just going to put it up in a bun.”
You could describe these as years of wasted potential, of flat-ironed ‘dos and waves that never came to be. You could also think of them as years wasted on not-quite-there buns — ones thrown together thoughtlessly with damp, bending-every-which-way hair.
After all, there are plenty of ways to make the everyday, go-to hairstyle look chic and fresh. The last couple of seasons on the runways, we’ve been seeing plenty of plays on the bun in the form of top knots, ballerinas, and chignons — both purposely messy and impossibly polished. Most of them are quite easy to pull off at home. And, not one of them will make you look like you just rolled out of bed — at least not in a bad way.
Cold winter mornings tend to bring out our “eff everything” spirit. We can barely pry open our eyes, much less think about carefully priming our lids and lining them with precise little swoops. Most weekdays, the routine is: brush teeth, stand under scalding shower while trying to wake up, spend 10 minutes making self look like human being, stuff feet into waterproof boots, and get the hell to work. Hate everything. Repeat ad infinitum.
But, on those rare mornings when we wake up an hour early, crank the Spotify, treat ourselves to a whole routine (Clarisonic! Serum! PRIMER!), and actually do our hair? Well, our busy souls feel downright…happy. We may even start humming Disney songs and imagine cartoon birds chirping around us. We strut into the gray, dreary, winter world feeling like we can take it on. These extra moments of caring for ourselves — even if they’re stolen while it’s still dark outside — make all the difference for the rest of the day.
If you’re dying to express your love for this year’s star-studded blockbusters on your nails, you’re in luck: Here are some tutorials based on The Hunger Games: Mockingjay— Part 1, The Fault in Our Stars, and more.
Summer is a wonderfully lazy season, and one during which I’m much more likely to feel whimsical and artsy. Things like “let’s go to the Mermaid Parade” or “look at all these free concerts happening” or “I’m going to spend 10 days doing nothing but yoga” tend to escape my mouth. And where there is creativity and more free time (or feels like there is because the days are longer), there is elaborate nail art. Here are a few nail art tutorials you should definitely try before Labor Day.
I have really deep-set eyes, so when I’ve tried blue eye shadow — or really any color that’s darker than cream — I inevitably end up looking like a weird raccoon. I mean, colorful eye shadow can be super hard to pull off: We all have that fear of looking like Mimi from The Drew Carey Show or an ’80s music video girl. As Alice Gregory writes in The New York Times’ T Magazine, blue eye shadow can be interpreted as “shorthand for vulgarity and camp (think Jessica Rabbit, Anna Nicole Smith, Divine in ‘Pink Flamingos’). Blue eye shadow is a crude trick, one that efficiently enhances a performance of femininity. It’s no surprise that it appeals to fourth graders and drag queens.”
Blue eye makeup doesn’t have to evoke drag queens, though.
It’s almost beach season. Pretty soon, we’ll be herding our families to the shore and trying to make sure everyone slathers on SPF so they don’t bake. But is that sunscreen you’re using protecting you as much as it could be? I talked to a couple of experts to find out how to get the most out of this summer (or, let’s face it, everyday) essential.
Hair stylists agree: Everyone is chopping it off. “I like that everyone is cutting their hair,” says celebrity colorist Rita Hazan, who has worked with Beyoncé, Jessica Simpson, Jennifer Lopez, and lots of others. “It’s sassy and says, ‘I’m an in-control kind of woman.'”