Zac Posen’s name brings to mind old-Hollywood glamour, refined tailoring, dramatic details. It conjures up images of all the celebrities he has outfitted for the red carpet, including Beyoncé, Natalie Portman, and Claire Danes. But with his new diffusion line for David’s Bridal, Truly Zac Posen, a more diverse variety of women—of brides, to be more specific—will be able to pick up his designs, off-the-rack. Featuring the designer’s signature details, such as mermaid tails, figure-flattering corsetry, and delicate layering of textures, the line will launch next February online and in 50 stores, with six wedding-dress styles ranging from $850 to $1,350, and five social occasion dresses (perhaps for the bridesmaids?), which will retail for $195 to $225.
Read the details at TIME Style: Style for a Steal: Zac Posen Joins Designers to Offer Diffusion Wedding Line